Why is User Experience Important? The Starting Point for Beginners
User Experience is tricky to describe: everyone can recognize a bad one right away, but only a few can explain what makes a good one. This is why we should be aware of what is UX and why is it important before we start creating an app. In this article, you’ll find a brief explanation of what UX is, how it’s different from UI, and how you can use it for profit.
The concept of User Experience (UX) is used in a variety of industries: software development, digital design, furniture design, architecture, and many more. That is why it’s often hard to describe it in simple terms. However, it’s a necessary part of the designing process, both physical and virtual. The reasons why UX is important could be combined into one major point: UX makes using items and devices easy – sometimes even pleasant.
Before we move on to analyzing every reason why is UX important, let’s try to understand what it is.
What is User Experience Design?
The idea of UX is quite new in the field of design. It has become extremely relevant at the time of creating the first computers. The interaction with the machine is somewhere between engineering and behavioral psychology: as opposed to the items we use every day where the rules of user experience are used in the design process as well, with computers, human logic had to be applied to something that hasn’t been done before. It had to be taken into consideration for both software and hardware. This is the first answer to the question of why is user experience important: it introduces new inventions to the masses.
The Nielsen Norman Group, one of the most well-known agencies specialized in UX theory, describes user experience as something that “encompasses all aspects of the end-users interaction with the company, its services, and its products.” Basically, it’s all about feelings – how the user feels while interacting with a system, be it a device or a virtual experience. Therefore, the user’s satisfaction is the best measurement of a good user experience design.
What’s the difference between UX and UI?
Before we dive into why is UX important, we need to clarify the difference between UX and UI. They are very often confused, and it’s easy to see why.
UX is about interaction. It creates the perfect user flow by combining different elements in the right order. The goal is to create a feeling of a job well-done with minimal cognitive effort on the user’s part.
UI (User Interface) is the visuals. It is part of UX. It consists of elements such as screens, buttons, fonts, and other visual elements that create the interface.
Why is user experience (UX) important?
As stated previously, UX is a necessary part of the designing process. Below you’ll find 6 reasons why is user experience design important:
- Introducing innovation
The first answer to the question of why is user experience important is quite apparent: it introduces new inventions to the masses. Good UX makes new products less intimidating. The less thought and effort users put into interacting with the system or product, the higher the level of satisfaction.
- Competitive advantage
The time it takes to grab users’ attention is very short. Users are also used to having a lot of options, so they quickly resign from anything that doesn’t bring them satisfaction immediately. Thanks to good UX design, you can win loyal customers and be a step ahead of competitors.
- Business growth
One of the biggest reasons why is UX important is that it directly improves the return on investment (ROI). Brand value is related to customer satisfaction. UX creates products and services that customers want to use and come back to, which will have a positive impact on the financial performance of the company.
- Improved SEO rankings
Search engine optimization (SEO) is intertwined with UX. The more user-friendly the site is, the more relevant it will be for Google, and it will put the website in a higher position in the search results. It is like this because Google analyzes what the users are doing on the website: how much time they spend, their navigation behaviors, and the patterns they create. Optimization and keywords can only get you so far: Google favors websites that have a satisfactory user journey, provided by good UX.
One of the reasons why user experience is important that is often overlooked is that it literally saves time and money. By paying attention to good UX design, you can prevent a lot of updates and maintenance issues. This means a lesser need for hiring developers and a smaller risk of receiving negative reviews.
- Effective marketing
Word-of-mouth is a powerful marketing tool. Customers are eager to share positive experiences and influence others to follow in their footsteps. What is more, people tend to prefer products that are recommended by someone they trust. A well-designed user experience increases the likelihood of a product getting positive word-of-mouth, which is something advertising can’t buy.
These 6 reasons should be enough to convince any skeptical person that UX is really important! Now let’s look closer at the components of UX.
What are the Key Components of UX Design?
We have established why user experience is important in previous parts. Here we discuss 5 main components of UX, which are:
Usability is a term that refers to products being user-friendly. It defines what kind of problems users can solve and how quickly they can achieve their goals.
- Visual design
Brand identification is a crucial matter in the digital landscape. That is why visual design is an essential part of why UX is important. It impacts the way users feel about the product and influences the usability aspect.
Wireframing is about creating a sample of the application to test the features, look, and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves the purpose.
- Information architecture
Every system, be it a product or service, needs a structure. Information architecture is about designing the way the information is presented to the user. It’s usually used in creating websites because it impacts navigation and dwell-time.
- Interaction design
Interaction design is a sum of elements the users interact with: color, fonts, icons, images, graphics, animations, and many more.
These components combined create UX. Each of them could be a make it or break it point for the success of UX design and none should be neglected. A skilled UX designer will take time to perfect every component to minimize the risk of poor user flow.
Why is user experience important in the digital product development process?
User experience is especially important for digital products. Nowadays mobile apps and software solutions have to be attainable to regular consumers. With a market like that, the less complicated the concept is, the higher the chance of success. Almost everyone carries a smartphone in their pockets, so
As pompous as it may sound, user experience has the power to change lives. The goal of creating a successful digital product is always the same: to solve the real problem of the user. If users can not only solve the problem, but also do it in a way that is quick, easy, and visually appealing, the quality of their life goes up. Good UX provides an intuitive solution to a problem – a solution they will gladly share with friends and family.
To the digital product owners, including UX designers in the product development process creates a bridge between the users and the brand. The product has to be something that users want to use. This goal won’t be achieved without taking into consideration their thoughts and feelings. The majority of users won’t accept a solution to a problem that is hard to understand or put into life. UX is meant to present them with a tool they can use almost without any thought. UX design should be at the heart of the development process because it is the closest to the end-users.
The answer to the question “why is user experience important?” should be obvious to everyone who has ever used a mobile application or a website. Good user experience makes using the Internet easy. However, it doesn’t refer only to digital products: UX can be applied to every item, product, service, and brand. It’s a sum of interactions that create the overall feeling. While user experience isn’t the same as user interface, they’re closely connected. Good UX has a direct impact on the success of the business. It improves SEO rankings and is an important part of a marketing strategy. Not to mention it can also save money by preventing users from leaving negative feedback which then creates a necessity for updates and constant maintenance. UX brings innovation to the people because it strives to make complicated ideas intuitive. A well-designed user experience puts a company on top of the competition on the market. It will happen only if all of the 5 pillars of UX are going to be taken into account: usability, visual design, wireframing, information architecture, and interaction design. To put it simply: UX turns abstract solutions into practical tools, allowing users to solve their problems.