What do you feel when you look at the BinarApps' logo? We want to share a result of the growth of BinarApps with you. In this case study, you can retrace the process of creating the new BinarApps visual identity. Here you will find the meaning of colors and typography, explore our message and just admire the aesthetic of shapes, color palette, and usage.

Working with a software house is a guarantee of cooperation with experts in all areas, that make up the success. A single developer can rarely provide it.

BinarApps for New Marketing, December 2017

You’re starting to develop your app: you’ve got an idea, you have thought through the business model, you are doing pretty well. And now the moment comes: the choice of technology. It seems like a really simple matter, but it can also wreak havoc on your business. So how to drown your startup? Just read this anti-guide.

Quite often do I hear a question from startup founders: "How much time do you need to build this product?" or "This app should be ready in 3 months, can you make it?" Unfortunately, there are no simple answers. It depends on a thousand factors we can predict and another thousand that will appear only during cooperation. Estimation of a software project is one of the most challenging tasks that a developer can get. 

Here is the process of creating an MVP from a programmers point of view. This post will not tell you how to get an idea or how to test it in various ways, it is about what to do when it comes to coding. 

So you have an idea for an application. That’s great! You probably know how to solve a specific problem and you thought through your business model. Now you have to choose the technology it will be written in. 

eHealth apps and devices are typically viewed as gadgets these days, designed to aggregate data on our well-being and everyday tasks. We think of them as ways to monitor and support a healthier lifestyle. This is just one side of the story though. 

I have been selling for years. The key to being an effective reseller is the ability to quickly adapt to different types of customers. It is not hard at all if you have prepared your customer typology in advance. You do not have to invent it anymore - Carl Gustav Jung already did it.